Montgomery Ward Firsts and Highlights: The Slogan "satisfaction guaranteed or your money back", Ward began using in 1875 (he created it). To Averys credit, he also knew how to recruit talent, cut costs, and trim fatincluding the closure of more than 100 underperforming retail stores. The only jobs open to Negroes in the Chicago properties of Montgomery Ward, according to the unions 1944 memorandum, are those of porter, bus boy, bus girl, elevator operator and matron. I called Barbara and her grandparents into the living room and read it to them. . Sales Catalog, Fall & Winter, 1894 / index, Montgomery Ward & Co. World War, 1939-1945 -- Economic aspects. Tea gowns, yards of flannel and pillow-case lace, stereoscopes, books of gospel hymns, the New . Robert Thorne, who took over the presidency after his brother Williams untimely death in 1917, liked to project an image of ethical superiority, but his own track record wasnt sparkling. Every season Montgomery Ward features a variety of new and exciting products in our online catalog. Montgomery's Wards 13th catalogue issued in 1875. A heating plant fueled by oil which will not send forth great clouds of smoke into Chicagos skies. Time for a new one! It had no competition at the time, years before Sears & Roebuck. Extent From the Collection: 10.35 Linear Feet Language of Materials From the Collection: English Collapse All Creator From the Collection: Adams Ephemera Collection (John and Jane Adams Ephemera Collection) (Person) Catalogs-Montgomery Ward's Competitors, American Heritage Center, University of Wyoming, Creative Commons Attribution 4.0 International License, 1916-1917, 1919, 1922-1923, 1937-1938, 1943, 1948-1951, 1953, 1955-1959, 1886, 1888, 1890, 1895, 1907-1908, 1910-1911, 1915-1917, 1921-1922, 1940, 1942, 1951, 1953-1954, 1914, 1916-1917, 1920, 1937, 1939-1940, 1950, 1954-1955. Ward had started the company in hopes to send store orders through the mail to customers, by railroad. Here is a park frontage on the lake, comparing favorably with the Bay of Naples, which city officials would crowd with buildings, transforming the breathing spot for the poor into a showground for the educated rich. Montgomery Ward, (born Feb. 17, 1844, Chatham, N.J., U.S.died Dec. 7, 1913, Highland Park, Ill.), U.S. merchant who introduced the mail-order method of selling general merchandise and who founded the great mail-order house of Montgomery Ward & Company, Inc. A force of 300 to 500 young ladies do nothing but open the mail and enter the orders. In addition, Montgomery Wards charitable foundation provided millions of dollars over the years to Chicago-area charities. When the smoke had cleared, around 1866, he made his way to ChicagoAmericas fastest growing cityto work as a salesman in the wholesale department of Field, Leiter & Co., the precursor to Marshall Field & Co. 20900 Oakwood Boulevard, Dearborn, MI 481245029, Henry Ford Museum of American Innovation Overview, Teacher's Choice @ Giant Screen Experience, Henry Austin Clark, Jr. Graduate Internship, Clark Travel-to-Collections Research Fellowship, Diversity and Inclusion Internship Program, Simmons Graduate Internship: Organization and Processing of the Stumpf Office and Home Library, Simmons Graduate Internship: The Lillian F. Schwartz Archives: Curatorial Content Development & Research Internship, Simmons Graduate Internship: The Lillian F. Schwartz Archives: Collections Processing Internship, Teacher's Choice @ Giant Screen Experience, Educator Professional Development Overview. The well-known company was founded by Aaron Montgomery Ward in 1872, with a mission to make its products more available to the public, especially consumers in rural and farming communities. It seemed Id always been a loser., I wondered about what kind of animal it should be,, Christmas . Immediately upon the appearance of a new vogue, it is designed in Montgomery Ward stores and will be sent at once to Henderson and Evansville, as well as other stores of the Montgomery Ward chain., depended, ultimately, on Anne Swainsons winning the buyers confidence, persuading them of the value of better design on the market, and in the management of a business like Wards. Our new Chicago Avenue Building is said to be the largest structure in the worldfifty acres under one roof, read one 1909 ad, which also promoted the companys first walk-in retail outlet, visitable within the same complex. . Avery remained at the helm of Wards for another decade, but his stubbornness continued to damage the brand after the war, as he remained convinced of a new, imminent economic depression, rather the post-war boom that each passing year clearly documented. My reward is knowing that every year when Christmas rolls around, Rudolph still brings that message to millions, both young and old., Rudolph, the Red-nosed Reindeer, it seems, is becoming the irresistible hero. It was launched in 1872 with a single-sheet catalog offering 163 items! 2023 by Andrew Clayman. His two partners left the following year, but he continued the struggling business and was joined by his future brother-in-law Richard Thorne. Montgomery Ward GGV12350 parts in stock. . Montgomery Ward Fall and Winter 1952-1953 catalog - 1053 original pages a few pages have various pictures torn out but mostly completely intact- This is a real collector's item from this defunct store company. Today, it is the ninth largest US privately held retailer in the country. That same year, no expense was spared in completing Wards new Administration Building in Chicago at 758 N. Larrabee Street, which was built by the companys own in-house architectural engineer, W. H. McCaully. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2021 Chicago History Museum. After losing Evelyn, Robert was given the option to set aside the Rudolph project, but he refused, later writing that I needed Rudolph now more than ever. By the end of the 19th century, most of the large trees had been used, or otherwise cleared and destroyed. By following the easy-to-read instructions, farmers could build their barns on their own. I have a 1978 MW microwave that I still use every day. It was printed on a single sheet of paper, offering 163 distinct items. Sales Catalog, Fall & Winter, 1894 / page 4, Montgomery Ward & Co. Rack "Spices" L-51 VGC Holder (#334739709291) See all feedback. I wanted them to be an important part of the company. After hatching the idea, May walked over to the art department and asked Ward illustrator Denver Gillen to come with him to the Lincoln Park Zoo to visit the deer corral and draft some sketches for the book. May, who was ethnically Jewish but non-religious, decided he would cast his Christmas reindeer as an underdog like himselfa loser, yet triumphant in the end. Sitting in his office in the Montgomery Ward administration building at 758 N. Larrabee Street, May pondered his reindeer character (who was very nearly named Reginald)and how it might find its way to joining Santas famous team of sleigh pullers. Save big bucks w/ this offer: $50 off over $150. Consolidation and merger of corporations. But in this case, good common sense won out. . That Montgomery Ward was America's first mail-order catalog business? Today, the company remains active primarily in e-commerce, with its rights having been acquired by a holding company. Sales Catalog, Fall & Winter, 1894 / page 500, Montgomery Ward & Co. There were no songs about Rudolph yet, nor any animated TV specials. City of Chicago, wards 4 and 5 201. Kit house manufacturers sold houses in many different plans and styles, from simple bungalows to imposing Colonials, and supplied at a fixed price . Vintage Montgomery Ward Catalog Spring Summer '75 Huge Thick Catalog 70's Fashion Decor Shoes Lamps Collectible Ephemera Time Machine Ad vertisement by OffbeatAvenue. Nobody had yet realized that Sears Roebuck was on borrowed time in its own right, and for much of the 1960s, copycatting the Sears playbook actually worked well enoughWard built up more in-house brands and shut down more of its old failing stores in favor of new ones near faster growing urban centers out west. Very Good condition. But that was the final bow. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Considering Ward a threat, they sometimes publicly burned his catalog. Today, the building remains and the neon red lettered sign atop the original building once reading Montgomery Ward, now reads Montgomery Park. TJIC says: May 6, 2014 at 1:43 pm. For Sale Rare Selections from Old Gun Catalogs 1880-1920, edited by J Schroeder and the editors of Gun Digest. She created not only its concept of service but its design attitude by her selection of staff., I find it almost irresistible to fight what I think is an injustice. There was never a better time to launch a new mail order firmand yet, it was also a remarkably unlucky moment to be timely. Sales Catalog, Fall & Winter, 1894 / page 341, Montgomery Ward & Co. The selection grew from the first three barns offered in 1910 to more than 30 different styles, sizes, and floor plans in the 1930s. . His family moved to Michigan when he was nine, and by the age of 14, hed already set out on his own, taking a series of odd, hard labor jobs in barrel factories and brickyards around the Midwest. Registered in England and Wales. His business was growing and succeeding, but it was still an upstart organization whichas a conduit between urban manufacturers and far-away farmersrelied heavily upon messaging to close the gap and earn the publics trust. . If these pieces of 2-inch dimensional planks were nailed or bolted together, they could be as strong as a solid post or beam. The collection was processed by Loreley Moore in December 1996 and revised by Loreley Moore in May 2001. This is the public land and unobstructed view of the lake that Aaron Montgomery Ward spent 20 years trying to ensure. Portrait of Aaron Montgomery Ward. The building was only Wards headquarters for 10 years, as most workers moved to the building at 600 West Chicago Avenue by 1910. Congress of Industrial Organizations (Chicago), National War Labor Board: U.R.W. Despite the opposition, however, the business grew at a fast pace over the next several decades, fueled by demand primarily from rural customers who were attracted by the wide selection of items unavailable to them locally. JoeOndreicka This Old Barn: Sears was the front-running company and the most successful at this venture. When a new store was opened in Evansville, Indiana, in 1929, a full page Wards ad in the local paper described its fashion department as an organization devoted completely to studying the prevalent styles of New York and those reflected from Paris. The companys arguably out-of-control growthhighlighted by a peak fleet of 556 retail stores in 1930left it unsurprisingly vulnerable to huge losses as the Depression set in. It is a Montgomery Ward catalog. Tweet 1980 Montgomery Ward Christmas Book Catalogs & Wishbooks christmas.musetechnical.com To do so satisfies something within me. Bully for you, Mr. Ward. We started this mail order business and made it such a success that there is scarcely a department store in the land which has not tried it too, read a Montgomery Ward ad in a December 1892 edition of Farmers Voice magazine. The structure is eight stories high with a twelve story tower. Unfortunately, their entire supply of inventory was wiped out by the Great Chicago Fire. The pdf that downloads is a tool catalogue and NOT the same book that is shown here. 0 Reviews. Ward wrote the first catalog copy. Back in 1905, while still a young executive fresh out of Cornell, he was accused of bribing Chicago transport companies to lock out local Teamsters during a season of intense and violent labor strikes in the city. . Ward issued its first mail order catalog on August 18, 1872. I was describing mens white shirts. ], The Montgomery Ward & Co. plan of retailing all kinds of goods around the world has extended the name of Chicago into every civilized land. $399.00 Rare Original 1912 Montgome. Tweet 1980 Montgomery Ward Fall Winter Catalog Catalogs & Wishbooks christmas.musetechnical.com Theodore Merselesformer VP of the National Cloak & Suit Co.was its president, and the aforementioned General Robert E. Wood was VP. . About Creative Commons Licenses in Archives West, Defense Production Act of 1950: Instructions, Defense Production Act of 1950: Memoranda, Defense Production Act of 1950: Price Control, Defense Production Act of 1950: Priorities, Financial Records: Economic Opportunities, Financial Records: Financial Facts Relating to the Mobil Acquisition of Marcor, Financial Records: First National Bank of Chicago, Financial Records: Index of Published Gross Sales, Financial Records: Retail Store Monthly Profit and Loss Statement, Financial Records: Retail Stores Net Sales, Financial Records: Reserve for Tax Payments, Legal Records: Application for Inspection of Stock and Transfer Books, Legal Records: Certificates of Incorporation, Legal Records: Petition-Montgomery Ward and Company vs. the United States of America, List of Directors and Officers, Subsidiary Companies, Manuals: Catalog Production and Arrangement, Mobil/Montgomery Ward Board of Directors Meeting, National War Labor Board: Company Memoranda to Employees, National War Labor Board: Directive Order, National War Labor Board: International Longshoremen's and Warehousemen's Union, Congress of Industrial Organizations (Baltimore), National War Labor Board: International Longshoremen's and Warehousemen's Union, Congress of Industrial Organizations (Fort Worth), National War Labor Board: International Longshoremen's and Warehousemen's Union, Congress of Industrial Organizations (Saint Paul), National War Labor Board: Press Coverage Statistics, National War Labor Board: U.R.W. He knew what they wanted, what frustrated them, and how to persuade them better than anyone in mail order had before. Number, American Heritage Center, University of Wyoming. $950.00 1875 Montgomery Ward & Co C. $495.95 Antique Original 1875 Montg. 1939 Spring / Summer Montgomery Ward Catalog - Dave's Vintage Bicycles Vintage bicycles and parts for sale on eBay! In 1889, the same year Ward and Thorne finally opted to incorporate the business, the firm topped the $2 million sales mark for the first time and commissioned a new eight-story headquarters on a prime plot along Michigan Avenue. and the collection is open to the public. We carry parts for these popular Montgomery Ward models. Light . Montgomery Ward & Co. Reindeer? Within a few months, it was officially announced that Montgomery Ward & Co. had been acquired by a new corporate conglomerate, led by retail magnate George Whelan of the United Retail Stores Corporation with financial backing from J. P. Morgan and James B. Duke of the American Tobacco Co. But while the companys high-profile president Sewell Avery spoke often about patriotism and liberty, he was simultaneously fighting a separate war of his own against Franklin Roosevelt and the National War Labor Board. The settlers began to adapt and make changes to old ways. For example, it offers music boxes, the kind we had as children for our jewelry, but these played three songs, or six or eight, depending on how much you wanted to pay it was the days before radio. "After several false starts, including the destruction of his first inventory by theGreat Chicago Fire, Ward started his business at his first office, either in a single room at 825 North Clark Street,or in a loft above a livery stable on Kinzie Street between Rush and State Streets. His boss requested that it be an animal-centric story, along the lines of Ferdinand the Bull, which had been published to great success a few years earlier. Montgomery Ward, the world's first general merchandise mail-order business, issued its first single sheet catalog in 1872. The famous Montgomery Ward mail-order catalog was printed for the final time in 1985, and new CEO Bernard Brennan rolled out a plan to redesign the remaining 300 retail stores once again, dividing each into four stores within a store: apparel, home furnishings & accessories, electronics & appliances, and automotive goods. Save my name, email, and website in this browser for the next time I comment. All roof paraphernalia enclosed and architecturally treated. But I doubt it., [Grant Park as it looked in the mid 1920s, with the former Montgomery Ward tower building looming in the background], [The original Montgomery Ward Tower building at 6 North Michigan Avenue, built in 1899, is still standing today. Wal-Mart and Target pummeled the stumbling old giant in the 1990s, and parent company GE Capital finally put Wards to bed after the Christmas season of 2000, announcing the closure of all 250 of its remaining storesand its Chicago offices. Earlier in the 1930s, Avery also oversaw the hiring of Anne Swainson as the director of the companys new Bureau of Design. You dont have to believe me when I say that I am not dominated by financial considerations. Santa . Georges eldest son William C. Thorne (b. Did You Know . She died in July at just 33 years of age, leaving May a widower and single father. Swainsonwho was the first woman to hold a management position with Ward & Co.was arguably just as instrumental to the companys recovery as Avery or FDR. What made Wards catalog the first of its type was its accessibility. Be the first one to, Catalogue no. In 1908, with even its massive Michigan Avenue building no longer fit to handle its enormous order volume, Ward & Co. began relocating to a new eight-story, 2-million square foot, concrete-reinforced headquarters located along the north branch of the Chicago River at what is now 600 West Chicago Avenue. Businesses were sending out specialized catalogues for quite a few years before and during the war, using the new power of the railroad to connect with customers in the expanding West. Each region or country in Europe had its own building styles, which were brought over with settlers to the New World. In writing your name and address, do not endeavor to show us a sample of spread-eagle, but rather affect the simple, plain and perfectly legible signature of John Hancock.. You can select the language displayed on our website. I made an account just to say this was a wonderful resource. Use this Artifact Card to share this great find with others. Swainson (b. 408 (N.D. Ill. 1945), General Wood, 74, Quitting Chairmanship of Sears , Highlights of Montgomery Wards 90 Years of Growth and Progress , Robert May Tells How Rudolph the Red Nosed Reindeer Came Into Being , Anne Swainson: The Making of a Design Pioneer . Avery, Sewell L. (Sewell Lee), 1873-1960. They were ordered from the Montgomery Ward catalog. The difficulties one sees ahead should only encourage him to put his head a little higher in the air and walk more firmly and courageously, Thorne told Colliers magazine. Having had experience in all classes of merchandise (as a) traveling salesman, Aaron Ward later wrote, and (being) a fair judge of human nature, I saw a great opening for a house to sell direct to the consumer and save them the profit of the middle man., [Pages from Ward & Co. catalogue No. This video will cover the dresses in the catalog,. . Ward's 240-page 1883 catalog listed 10,000 items, making it the largest catalog to be published to date Ward and Thorne turned partnership into a corporation in 1889 Around 1920s, Ward began opening up retail stores to exhibit catalog merchandise Montgomery Ward opened 208 stores by 1928 and by 1929, 531 stores 1934- initiated telephone orders Holabird Americana published February 2022 Auction Catalog on 2022-02-01. . At over 600 pages, it offers thousands of items. 148 cubic feet (331 boxes) + microfilm + artifacts. Retta D . Your email address will not be published. Sales Catalog, Fall & Winter, 1894 / page 30, Montgomery Ward & Co. His wife Evelyn had been diagnosed with cancer, and her condition took a turn for the worse that summer. Montgomery Ward & Co., American e-commerce company that offers such general merchandise as furniture, tools, home appliances, and clothing. Thanks toQuestionProfor providing usfree survey templatesfor running multiple types of surveys. City of Chicago, wards 11 and 12 207. Shortly after Wards closure, both its original tower building on Michigan Avenue and the mighty catalog house on Chicago Avenue were fully renovatedthe former as condos, and the latter as corporate offices. In 1931, Sewell L. Avery became chairman and chief executive officer. and D.S.E.A. This takes in everybody from the President to the office boy. Aaron Montgomery Ward died in 1913, and while he might not have seen public appreciation for his land conservation work, he did live long enough to see the construction and completion of his companys most ambitious headquarters to date. These links connect to lists of material received in later shipments. Check out our wide selection of colorful bedspreads, handy bathroom space savers and high-tech electronics. What Ward DID do, however, was generate IDEAS, and at least one of them resulted in a pop cultural phenomenon that has long outlasted the company itself. Montgomery Ward was created by "Aaron Montgomery Ward " in 1872 as the first every dry goods mail-order catalog business in Chicago Illinois. We have no retail trade to bother us and delay us. Barbara, my four-year old daughter, loved the deer down at the [Lincoln Park] zoo. He took the fear out of dealing by mail., Early catalogues featured hardly any flowery language or bold claims; it was all about establishing the process and setting the ground rules. It is a sad day when we stand at the wake of a homegrown corporate giant and suggest there is little grief in its demise., The Originators of the Mail Order Business (Montgomery Ward ad) , Wards New Office Building to Boost City Beautiful Move , Rudolph the Red Nosed Reindeer is New Juvenile Fiction Hero , United States vs. Montgomery Ward & Co. U.S. District Court for the Northern District of Illinois 58 F. Supp. A press photo of the incident, with Avery showing a sort of pompous indignationarms folded as the two soldiers extracted him from his own officelanded in every major newspaper in America, and stoked weeks of heated debate among businessmen and the wider public. But what could a little reindeer teach children?, Outside the fog swirled in from Lake Michigan, dimming the street lights,, Light . It was a brief, early crossing of paths for two legendary names of Chicago commerce, as the 22 year-old Ward took notes from the innovative practices of 31 year-old Fieldthe mastermind of the modern department store. . Sales Catalog, Fall & Winter, 1894 / page 242, Montgomery Ward & Co. Germans, English, Swiss and others settled here, and the settlers barns reflected their cultural origins. Ward & Co., like most big companies of the time, was blindsided when the economic bubble burst at the end of the 1920s. Find many great new & used options and get the best deals for Vintage 1942 Montgomery Ward Wallpaper Sample Book Wall Paper Catalog at the best online prices at eBay! Subscribe to receive top agriculture news, Be informed daily with these free e-newsletters. The honeymoon was brief, however. Sales Catalog, Fall & Winter, 1894 / front, Montgomery Ward & Co. Sales Catalog, Fall & Winter, 1894 Add to Set Contact us About this Summary In 1872, Montgomery Ward & Company launched America's first general mail order company. Through their catalogs, the company offered a broad selection of goods at affordable prices. Was joined by his future brother-in-law Richard Thorne lists of material received in later shipments Barbara and her into! Which were brought over with settlers to the office boy first mail order montgomery ward catalog 1880 on August 18 1872..., American Heritage Center, University of Wyoming addition, Montgomery Ward, now reads Montgomery Park in. 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