Carolina -- 19.1423. Total viewers across 57 network televised games, cumulative through week 11, 2021: 958.1M In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. 3 led to continued uptick in viewership with the annual event seeing its third-highest ratings ever. Teams in smaller markets now have an opportunity to grow their brands nationally and, better still, globally, says Stephen Master, SVP and Global Head of Sports, Nielsen. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. FOX, ESPN and NFL Network each scored strong numbers in Week 5 of the NFL season, while Amazon Prime struggled with a subpar edition of Thursday Night Football. Denver has eight games against FPI's bottom 10 . The only community-owned team in the NFL showed just how important it is to the Green Bay area by ranking highest when it came to Local TV ratings. The past 11 World Series games drew a combined 105 million viewers. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". The Steelers usually post local ratings well over 40. That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. Houston Texans. Meanwhile, Amazon held up reasonably well for the second edition of its Thursday Night Football package. Most Super Bowl wins by NFL team 1967-2023 . a victory or two short of reaching our top 10. . It marks a 14% increase from the total viewership from last years Week 3 game. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. Notably, Amazon is still excited about its partnership with the NFL. The Giants had four wins this season and the Bears had six. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. On the NFL's 100th anniversary list of the 100 greatest teams in NFL history, the club came in at number 15. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. The latest sports TV ratings news, covering every league from the NFL to the WNBA. Dont expect this to change in 2022 with the draft heading to Las Vegas. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, The NFLs three Thanksgiving Day games delivered record audiences, hit a season-low for an unappealing NFC South dud, and posted its first year-over-year decline of the season, each scored strong numbers in Week 5 of the NFL season, topped the charts in Week 4 of the NFL season, FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, the NFLs largest Week 2 audience since at least 2000, with Titans-Bills the least-watched game ever in the MNF package, Amazon started its Thursday night run with a stronger audience than expected, Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season. Minnesota -- 28.8911. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. Here are the full viewership numbers for Week 12. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. That number is up 14 percent from 2017, tied for the largest jump amongst the top-50 most valuable teams. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. The NFL is the the most reliable ratings driver on TV. Access is available for NFL Network subscribers of participating TV providers. Streaming, betting companies bolster NFL ad market, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. Nielsen universe estimates for the 2022-23 TV season were not immediately available, but Nielsen estimated that there were 122.4 million TV homes in the 2021-22 season. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. As long as we're asking humans to complete this fundamentally thankless task, there's room at the table for people who really know ball. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. But even in NYC and LA, where they follow the entertainment business like they follow the NFL in Kansas City and Buffalo, the local teams out-rate the Oscars -- the Super Bowl of Showbiz -- nationally. Washington Examiner. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. All Rights Reserved. Rating: The percentage of television homes tuned to the game in the average minute. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. San Francisco -- 18.6924. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. The 2021 NFL regular season averaged 17.1 million viewers (TV and Digital) the highest regular-season average since 2015 and up more than 10% from 2020. Tom Brady's return to Gillette. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. These are the highest NFL TV ratings on Championship Sunday in nine years. 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